If you'd like to include your company's mission statement in your plan, there are two ways to do that:
In the Pitch tab, you can use the Headline field for your mission statement. It will appear at the top of the published Pitch, next to your logo as shown below:
If you're creating a detailed business plan in the Plan tab, you can add a custom topic to any chapter of that plan, title it as "Mission Statement," and add the text of your mission statement. A sample is shown below:
Here are a couple useful links from our resource website, Bplans, on formulating your mission statement:
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